Campaign Kit

🌍 Youth Campaign Kit

Templates for Launching Community Peace Campaigns

1. Campaign Planning Template

Campaign Title:
(Catchy and inspiring — e.g., “Voices for Peace,” “Together We Rise”)

Campaign Goal:
(What change do you want to see? Example: “Promote tolerance and reduce bullying in schools.”)

Objectives (SMART):
1.
2.
3.

Target Audience:
(Who are you reaching? Youth, community leaders, schools, policymakers, local media, etc.)

Key Messages:

  •  
  •  

Timeline & Milestones:

ActivityDateResponsibleResources Needed
Launch event
Social media posts
Community dialogue
Closing ceremony

2. Stakeholder Mapping Template

StakeholderRole in CampaignSupport NeededStrategy to Engage
Local youth clubsMobilizersVolunteersOrientation workshop
SchoolsSpace for activitiesVenue, studentsFormal request letter
Local mediaAmplifierCoveragePress release & invite

3. Communication Tools

  • Poster Template – space for logo, slogan, date, call to action
  • Social Media Post Template – Canva-friendly, with editable quotes and hashtags
  • Press Release Outline
    • Headline
    • Key message
    • Quotes from youth leaders
    • Call to action

4. Action Toolkit (Menu of Activities)

✔️ Peace March / Walkathon
✔️ Community Dialogue Circle
✔️ School-based Poster Competition
✔️ Storytelling & Open Mic Night
✔️ Social Media Challenge (#YouthForPeace)
✔️ Pledge Wall / Signature Drive

5. Monitoring Template

IndicatorMeans of VerificationResponsible
Number of youth engagedAttendance sheets, photosCampaign team
Social media reachAnalytics screenshotsMedia lead
Policy responseMeeting minutes, lettersAdvocacy lead

6. Reflection & Reporting

  • What worked well?
  • What challenges did we face?
  • How did the community respond?
  • What’s next? (Follow-up action plan)

📌 Pro Tip for Youth Leaders:
Start small, be consistent, and highlight real stories of change to inspire others.